|
| |
Our Next Event
 |
Please join the Atlanta Area Alumni Chapter of Beta Gamma Sigma
Tuesday, February 21, 2012
for an evening with
Geoffrey A. Frost
Director of Client Development
Who will Present
Marketing a Difficult Product or Service
Lessons Learned
in Marketing a Product Most Consumers Don’t Want to Buy
|
Think about trying to market a product or service that:
• Most consumers hope they never need;
• Most consumers do not understand how to evaluate the
quality and differentiate;
• Carries many negative connotations in popular culture; and
• Can be incredibly expensive.
These and several other hurdles are the challenges that the
high-stakes business litigation law firm Bondurant Mixson &
Elmore faces when attempting to develop new business.
This presentation will outline some of the strategies and
tactics the firm uses in marketing its services and
developing new clients. It will leave attendees with the
understanding that if you can market high-stakes business
litigation, you can market anything using the same
practices.
About Geoffrey A. Frost, Director of Client Development
Geoff Frost is responsible for directing all of the firm’s
business and professional development activities.
Geoff’s prior experience include six years in the marketing
department at an AmLaw 200 firm in Atlanta and four years
managing the marketing department for the Eglin Air Force
Base Regional Hospital.
Professional Speaking Engagements
“The Law Firm of The Future” - Legal Marketing Association
Atlanta City Group
“Digital Media Matters: Attorney Advertising and
Professional Guidelines” - State Bar of GA Technology
Section
“The Business of Law” - Georgia State University Law School
“Corporate Counsel Q&A” - Legal Marketing Association
Atlanta City Group
“The In-house Lawyers Guide to Legal Marketing” - Legal
Marketing Association Atlanta City Group
“Marketing the Law Firm is Everyone’s Responsibility” -
Atlanta Association of Legal Administrators
“Marketing Tips That Will Actually Make a Difference” -
Family Law Institute
“How Business Development Skills are Similar to Litigation
Skills” - In-house CLE
Education: Georgia State University, B.B.A in Marketing,
magna cum laude
Tel: 404.881.4166 Fax: 404.881.4111
frost@bmelaw.com
For more information about Bondurant Mixson & Elmore, visit
http://www.bmelaw.com/
|
|
|
Date: |
Tuesday,
February 21, 2012 |
|
Time: |
6:00 pm - Networking and
Social Hour
7:00 pm - Program begins
8:00 pm - Networking Continues and Board Meeting is Held |
|
Location: |
Five Seasons
The Prado
5600 Roswell Road
Sandy Springs, GA 30342
404-255-5911
www.5seasonsbrewing.com
|
|
Cost: |
There is a $10.00 fee
for this event for current dues paying members of the Atlanta Area Alumni
Chapter. Registrant fees are waived for Faculty Members.
A $20.00 fee for all
other non-members and guests, including BGS Inductees, paid at the door.
BGS inductees may
join the Atlanta Area Chapter at the meeting or at the RSVP link below.
|
|
RSVP: |
RSVP is required and seating is limited. Attendance will be limited to the first
100 reservations from Atlanta Chapter members, prospective Atlanta Chapter members, and their
guests.
Please
click here to register for this event. |
BGS
will be celebrating its 100th year anniversary throughout 2012-2013.
You have already achieved scholastic excellence; now, you have the
opportunity to prove the power of Beta Gamma Sigma’s membership to save
lives and to help our community! Did you know that one pint of blood can
save up to 3 lives? Join the BGS Atlanta Area Alumni Chapter and the
American Red Cross by signing up for the Red Cross Racing Beta ‘Gamma
Sigma Team’ and start donating today!
Red Cross Racing Information (https://redcrossracing.com/)
Register here for the Team (https://redcrossracing.com/Team/Search)
Team Name: Beta Gamma Sigma
Team Code: IRRFGQ
Division: 2
Team stats as of January 31, 2012
Points: 12,650
Members: 7
Ranking: 167 out of 3,000+ teams (Help us be #1!)
|
|
 |
|
Beta Gamma Sigma is inviting all of its lifetime
members to
join us for a special member webinar also on February
21, 2012.
The presentation will focus on the various programs
and projects that will be part of the Society’s
Centennial Celebration. Find out for yourself what BGS
has been working on, and learn how you can get
involved in celebrating Beta Gamma Sigma’s 100th.
|
|
|
If you have any
questions or comments about this or other chapter events, please contact us at
chapterofficers @ bgs-atlanta.org.
Future
Speakers/Events:
|
2012-2013 |
Watch for Beta Gamma Centennial Events
throughout the academic year 2012-2013. |
|
March 20, 2012 |
TBA |
|
April 17, 2012 |
TBA |
|
May 15, 2012 |
Professor
Nate Bennett, Ph.D.
Wahlen Professor of Management
Georgia Institute of Technology College of Management |
|
Early June, 2012
(tentative-details TBA) |
Professor
David A. Owens, PhD
Director, Executive Development Institute
Owen Graduate School of Management
Vanderbilt University
Author of Creative People Must be Stopped! |
The
Atlanta Area Alumni Chapter meets
MONTHLY
on the THIRD TUESDAY at Five Seasons Brewing.**
Come on out to the Five Seasons to meet
with "The Best in Business," to have a good time, and to support Beta Gamma
Sigma.
Occasionally we meet on a different Tuesday,
additional dates, and at other venues. Please check our website and
announcements for the latest information.
|
